Sometimes it can be a challenge to create a web-based app that not only fulfills its’ intended purpose but also manages to display some personality. I truly believe that there is always an opportunity to go beyond simple design and push the experience a bit to help engage the end-user. This particular application hopes to do just that. It takes what could be a mundane experience, getting pre-qualified for an auto loan, and attempts in inject some interesting elements into the form structure.

Prototype/Motion Study