UX/UI Design and Development

Kevin C. Marshall, UX Architect

  • “If you gather data from users and then incorporate your findings into your product design, you’ll be more likely to meet their true needs. In return, they will probably like the end result better and become more efficient at using it.”   The UX journey for me always starts with[...]
  • In this particular design opportunity, I was tasked with creating a concept for allowing consumers to run through a quick, pre-qualification process housed on a dealership website. The experience itself need to feel “app-like” without the added overhead of requiring the end-user to actually download and install a device-specific app.[...]
  • This particular app was designed with the automotive retailer in mind. The challenge was taking something as necessary as trade-in approval (vehicle lien verification) and creating an experience that sales staff could use, directly on the lot. Most trade-ins place value on the physical condition of the vehicle plus the[...]
  • How do you take something as simplistic as a floating action button (FAB) and inject personality and sub-actions to make it a truly interactive element? In these various design concepts lay the roots to what has officially launched this year with great effect. These are all different takes on the[...]

RECENT WORK

THE UX PROCESS

ux process

Scope and Research

At the outset of a project, it’s important that the team and UX designer understand the scope of what they are trying to achieve. Clear scope upfront will lead to better outcomes at the end of the work.

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Ideation and Testing

Once there is clarity on the problem being solved and the user’s needs, the next phase in the UX process is generating different possible solutions that will meet business needs and user needs, and that will be technically feasible.

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Launching and Measuring

Once the team or UX designer is confident that the proposed solution will work for users and move the needle on the desired business metrics, the project transitions into build and launch mode.

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CLIENTS