It means putting the person or customer at the heart of any development process, and that’s what I live by.
It just doesn’t end with all the creative, UX, product design stuff though folks. I absolutely love to teach and mentor others. I’ve been a manager and a director but I prefer the title “Mentor”. That’s what it really should be called when you have other creatives around you. Please don’t “manage” others, tend to them and mentor them so that they can be the superstars. Your role is to let them enjoy the spotlight.